On May 2, 2015, Posted by , In Web Design, With No Comments

Websites that are not designed well perform badly and have Google Analytics metrics that are sub-optimal. Google Analytics metrics include website bounce rate, pages per visit, time spent on the site and conversion rate. So, what are the component of a good web design? Following are some principles of effective web portal development that makes your website easy to use, aesthetically pleasing and engaging.

1. Purpose

The requirements of users are a priority of good web design. You have to plan your website design according to the purpose and need of the website – whether the visitors are looking for information, some kind of interaction, entertainment, or a transaction with your company.

2. Communication

People visiting websites are looking for quick information, so it is important that you communicate clearly and precisely. The information should be easy to read and understand. Some effective tactics of good web designing include: providing content with headings/sub headings and using bullet points instead of long sentences.

3. Images

Choosing appropriate images for your website can help in connecting with your target audience, as well as brand positioning. If you don’t have access to highly professional photographs, consider buying stock photos that can create a good look for your website.

4. Typefaces

Normally, Sans Serif fonts such as Verdana and Arial are more convenient to read. These fonts are simple and contemporary without lot of decorative finish. The ideal font size is 16px and you can stick to 3 typefaces and maximum of 3 point sizes.

5. Navigation

Good navigation is how easy it is for people to move around your website. Some tactics of efficient navigation include, using bread crumbs, logical page hierarchy, designing click-able buttons, and maintaining the ‘three click rule’, which means that the user should be able to find the information that they are looking for within three clicks.

6. Load Time

People don’t waste time on websites that take a long time to load. Making page load time quicker involves optimizing image size, minify HTML, JavaScript, CSS, and combining code into a central CSS.

7. Grid Based Layouts

Your web page will have a messy and haphazard appearance if the content is placed randomly. Grid based layouts involve arranging contents into sections, boxes and columns. This makes the appearance more balanced and leads to a better looking website.

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